Tuesday, April 4, 8 – 9:30 am
1.5 LU
Speakers:
Emily Hall, Partner, Charrette Venture Group
Dena Alspach, Director of Marketing, Charrette Venture Group
Lisa Saldivar, Creative Director, Charrette Venture Group
Having crafted and strengthened the identities of dozens of small and mid-sized architecture firms, the marketing team at CVG understands what it takes to make your firm’s brand sing. In this session, we’ll discuss why branding is important, how (and why) to approach branding work, and best practices in website design. These points will be illustrated by case studies showing transformative rebrands with quantifiable results. We’ll also emphasize the role messaging plays in branding, with several examples of how authentic, clear communication supports your firm’s visual identity. Messaging exercises will help attendees refine their mission, vision, values, and value proposition. If your firm sometimes gets lost in the crowd, this marketing session will help you rethink how you communicate your unique qualities to a saturated marketplace.
Upon attending this session, attendees will be able to:
Please be sure to indicate your are registering through our AIA California – Long Beach/South Bay Chapter
Tuesday, April 11, 8 – 9:30 am
1.5 LU
Speakers:
Katie Alessi, Marketing Director & Founder, Trifecta Collaborative
Kelly Donahue, Communications Director & Founder, Trifecta Collaborative
You’ve been designing your project for years, and the building is about to open. But since the architect isn’t even mentioned in the project publicity, the public and potential clients don’t know that you designed the project. How can you ensure you and your firm are front and center for the ribbon cutting and media coverage? Strategic PR builds an image for your firm and, through that image, maintains good relationships with your key public — clients, potential clients, publications, and community.
We will pull back the curtain to share a deeper understanding of the life cycles of project promotion — from construction to publication. Learn what it takes to get a project into print; what it takes to get a profile in a local publication, regional trade journal, or even Architect Magazine; what keeps journalists interested in your work; and how and where to begin. We know what it takes to build a consistent image for an architecture firm that is both timeless and nimble, and that will serve as a baseline for your image for many years and adapt as your firm grows and evolves. So, let’s get started.
Upon attending this session, attendees will be able to:
Please be sure to indicate your are registering through our AIA California – Long Beach/South Bay Chapter
Tuesday, April 18, 8 – 9:30 am
1.5 LU
Emily Hall, Partner, Charrette Venture Group
Valerie Puchades, CPSM, Marketing Specialist, Charrette Venture Group
If you build it, they will come. If only that were true! Entering new markets takes time and a strategy, whether expanding your firm’s geographic footprint or leveraging your portfolio to attract clients from a new-to-you market sector. Small firms with limited resources often get stuck hoping to get a “foot in the door” without an actionable plan. In this session, we’ll explore what it takes to successfully enter new markets. Learn how to conduct and leverage market research and what to consider when developing your new market strategy. You will leave the session confidently, knowing you can help your team expand and grow its business.
Upon attending this session, attendees will be able to:
Please be sure to indicate your are registering through our AIA California – Long Beach/South Bay Chapter
Tuesday, April 25, 8 – 9:30 am
1.5 LU
Speakers:
Katie Alessi, Marketing Director & Founder, Trifecta Collaborative
Kelly Donahue, Communications Director & Founder, Trifecta Collaborative
Does this sound familiar? “I’m proud of the quality of service my firm offers, and we have a steady set of repeat clients who appreciate our work and enjoy working with us, but we aren’t attracting new clients or growing the way we should.”
This interactive session will help you formulate an achievable plan to raise your firm’s visibility. Presenters will share tips and strategies for your architecture practice to level up, allowing you to showcase your best work and receive the recognition you deserve.
In this discussion, you’ll discover best practices for heightening your firm’s profile, featuring you and your team along the way, including proactive marketing steps you should take immediately. You’ll learn what your clients want and need and how to be the firm that delivers it to them. What are you waiting for? Let’s go!
Upon attending this session, attendees will be able to:
Please be sure to indicate your are registering through our AIA California – Long Beach/South Bay Chapter
April 4, 11, 18, and 25, 8 – 9:30 am PST
Individual Sessions $45 AIA Members | $75 Non-Members
Full Series $140 AIA Members | $200 Non-Members