Social Media for Architects and Design-Industry Professionals: Level Up Your Content Creation

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AIA LBSB Members, Allieds & Sponsors – use your ID# to receive your discount. Must be current with membership dues.

2.0 AIA LU

Program Description:

Welcome to our hands-on social media training! Get ready to level up your content creation game as we guide you through how to create posts for Instagram, Facebook, and LinkedIn using videos, static posts, and interactive carousels. 

To prepare for success for this training, please have your ideas ready and images/videos prepared before arriving. You can refer to the content calendar topics shared from the first training. Also please make sure have apps like CapCut and Canva ready on your phone and logged in as we will be using these throughout the training. By the end, you’ll walk away with a week’s worth of content and the skills to shine on social media! 

App downloads required:

CapCut – Download: Apple or Android 

Canva – Download: Apple or Android 

Learning Objectives:

• Attendees will learn strategies for Instagram, Facebook, and LinkedIn, including post formats like videos, static images, and interactive carousels, to optimize engagement and reach on each platform.
• Participants will acquire proficiency in using CapCut and Canva for editing videos and creating graphics, ensuring their content stands out with professional-quality visuals.
• Through practical guidance, attendees will learn about the implementation of content calendars.
• By the end of the session, attendees will create a week’s worth of content, applying the techniques learned to produce compelling posts that resonate with their target audience, setting them up for success on social media.

Please come with a couple photos of on-site projects, and a couple of people in your office so that you can create two types of posts.

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