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UID:17899-1682409600-1682415000@aialb-sb.org
SUMMARY:2023 Marketing Series for Small Firms (Session 4): Going Behind the Scenes: Learn How Raising Your Firm’s Visibility Can Attract New Clients
DESCRIPTION:Session 4\n\n\n\nGoing Behind the Scenes: Learn How Raising Your Firm’s Visibility Can Attract New Clients \n\n\n\nTuesday\, April 25\, 8 – 9:30 am \n\n\n\n1.5 LU \n\n\n\nSpeakers: \n\n\n\nKatie Alessi\, Marketing Director & Founder\, Trifecta Collaborative \n\n\n\nKelly Donahue\, Communications Director & Founder\, Trifecta Collaborative \n\n\n\nDoes this sound familiar? “I’m proud of the quality of service my firm offers\, and we have a steady set of repeat clients who appreciate our work and enjoy working with us\, but we aren’t attracting new clients or growing the way we should.” \n\n\n\nThis interactive session will help you formulate an achievable plan to raise your firm’s visibility. Presenters will share tips and strategies for your architecture practice to level up\, allowing you to showcase your best work and receive the recognition you deserve. \n\n\n\nIn this discussion\, you’ll discover best practices for heightening your firm’s profile\, featuring you and your team along the way\, including proactive marketing steps you should take immediately. You’ll learn what your clients want and need and how to be the firm that delivers it to them. What are you waiting for? Let’s go! \n\n\n\nUpon attending this session\, attendees will be able to: \n\n\n\n\nIdentify the link between strategically marketing your firm and winning new clients.\n\n\n\nProduce viable and effective plans for showcasing your firm to current and future clients and the media\, providing increased opportunity to expand and grow your firm.\n\n\n\nAnalyze your firm’s body of work and areas of expertise to prioritize projects and people to leverage to the public.\n\n\n\nDiscover best practices and tools for getting your firm in front of potential clients.\n\n\n\n\n\n\n\n\nREGISTER\n\n\n\nPlease be sure to indicate your are registering through our AIA California – Long Beach/South Bay Chapter \n\n\n\nLearn more about the 4-session 2023 Marketing Series presented by AIA New York State\n\n\n\nApril 4\, 11\, 18\, and 25\, 8 – 9:30 am PST \n\n\n\nIndividual Sessions $45 AIA Members | $75 Non-Members \n\n\n\nFull Series $140 AIA Members | $200 Non-Members
URL:https://aialb-sb.org/event/2023-marketing-series-for-small-firms-session4/
CATEGORIES:CEU
ATTACH;FMTTYPE=image/png:https://aialb-sb.org/wp-content/uploads/2023/03/MKTG-SERIES_RED_BLACK_WHITE.png
ORGANIZER;CN="AIA New York State":MAILTO:mcocca@aianys.org
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DTSTART;TZID=America/Los_Angeles:20230427T180000
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DTSTAMP:20260423T072529
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UID:17668-1682618400-1682625600@aialb-sb.org
SUMMARY:200 Ocean - An Adaptive Reuse From Office to Housing
DESCRIPTION:Buy Tickets on Eventbrite\n\nREGISTER\n\n\n\n\n\n\n\n1.5 LU/HSW  \n\n\n\nDescription:  \n\n\n\nWith the demand for housing strong nationwide and the use of currently leased office space at less than 50% occupancy\, the opportunity for older office buildings to convert to housing is greater than ever. Many cities are considering incentives for office conversions. In fact\, a new community plan in Los Angeles is close to adoption\, known as DTLA 2040\, it would make it easier to build housing downtown\, including property conversions. In June\, state officials set aside $400 million to offer developers incentives to convert offices to affordable housing over the next two years.  \n\n\n\n200 Ocean is an adaptive reuse of an office building into 106 residential units comprising of lofts\, studio\, one- and two-bedroom flats\, and three-bedroom townhomes. Originally completed in 1967\, for the General Telephone Company of California to serve as the headquarters for the southern region the development is unique with many opportunities and challenges. Meet the architect\, developer\, and contractor to learn how this development was brought to completion. \n\n\n\nLearning objectives: \n\n\n\n\nUnderstand the opportunities and constraints of converting an existing defunct office building into housing.\n\n\n\nWhat are the necessary structural and code related upgrades needed?\n\n\n\nWhy is adaptive reuse sustainable? What is embodied carbon and why is this project 69% lower than new construction?\n\n\n\nHow can an office conversion expedite entitlements and bring a unique desirable product to the market?\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBuy Tickets on Eventbrite\n\nREGISTER\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\n\n\n\nMike Mudie \n\n\n\nMr. Mudie graduated from Santa Clara University in 1985 with a Bachelor of Science in Mechanical Engineering and obtained his Professional Engineering License in 1988. Mr. Mudie had previously been with George C. Hopkins Construction Co.\, Inc. from 1988 through 2007 as V.P. of Estimating and returned in 2017 as a Project Manager. During Mr. Mudie’s absence from George C. Hopkins Construction Co.\, Inc. he was CFO and Vice President of Operations for Design Materials providing design and flooring systems for over 5\,000 hotels across the U.S.A. and other public and private venues. \n\n\n\n\n\n\n\nHarold Wang \n\n\n\nHarold is a real estate developer and investor in California. He is one of the funding partners of Palisades Capital Partners and Palisades Investment Management. Since 2013\, Harold and his partners and investors have planned\, developed\, or invested in more than 10 real estate projects\, mostly in the multifamily sector. \n\n\n\n\n\n\n\nMichael Bohn\, AIA \n\n\n\nAs Partner of Studio One Eleven\, Michael Bohn\, AIA\, takes an integrated approach to architecture\, landscape\, and urban design. Michael leads the studio’s housing practice with an emphasis on transit-oriented developments\, affordable housing\, and mixed-use projects. His experience in supportive\, student and market-rate projects\, spans adaptive reuse and ground-up developments that serve seniors\, families\, artists\, and the homeless. In addition\, Michael has established an awarding-winning landscape studio and co-established an urban design practice that uplifts underserved communities. He is a licensed architect and urban designer with over 35 years of experience.
URL:https://aialb-sb.org/event/200-ocean-adaptive-reuse/
LOCATION:200 Ocean Blvd\, 200 Ocean Blvd\, Long Beach\, California\, 90802
CATEGORIES:CEU,Community,HSW,Sustainable Design
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