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SUMMARY:Small Firm Symposium
DESCRIPTION:A Virtual Program Hosted by AIA New Jersey\, AIA New York State\, and AIA Pennsylvania \n\n\n\n\n\nApril 2\, 9\, 16\, 18 & May 2 | 8:30am-10:00am PST \n\n\n\nEarn CES credits | Flexible schedule | Affordable registration fees \n\n\n\nThe 2024 Small Firm Symposium\, hosted by AIA NY\, NJ\, and PA\, offers a dynamic five-part online series focused on ownership transition\, expansion\, enhancing visibility\, AI in design\, and business development for small architecture firms. Industry professionals will lead discussions on relevant trends and challenges\, providing actionable strategies. You can join the entire series or choose specific sessions\, making it a flexible and valuable opportunity for firm leaders seeking to innovate and grow their firms. \n\n\n\nRegistration fees \n\n\n\n\nAIA member (all states): $175 entire series | $45 per session\n\n\n\nNon-member: $230 entire series | $70 per session\n\n\n\n\n\nREGISTER\n\n\n\n\nSchedule \n\n\n\nTuesday\, April 2 | 11:30am – 1:00pm ET \n\n\n\nPart 1: Preparing for Successful Ownership Transition and Expansion | 1.5 LU \n\n\n\nRena M. Klein\, FAIA\, Senior Partner\, CVG \n\n\n\nHow do firms succeed in transitioning ownership and leadership? When should firm leaders begin thinking about ownership transition\, and what options are available to firm founders approaching retirement? How can successors truly leverage the knowledge and connections of the founder? \n\n\n\nPlanning for leadership transition brings up many questions and few answers. In this two-part series\, we’ll explore how existing and future firm leaders carry equal responsibility for a successful ownership transition. \n\n\n\nPart 1 of this series will focus on demystifying ownership transition and expansion\, specifically how the mechanics of ownership transition work\, including valuation\, financial exchange\, business operations\, and governance of the firm. Different options will be explained\, such as whether to pursue an internal or external transition\, a merger or firm sale\, or simply closing the business. We’ll present case studies of different transition “road maps” that align emerging leaders’ expectations and changing roles with those of current owners. \n\n\n\nAt the end of this session\, you will be able to: \n\n\n\n\nDevelop clear goals and outcomes to begin planning for ownership transition or expansion.\n\n\n\nExamine options for ownership transition pathways depending on the timeframe to retirement and openness to sharing leadership.\n\n\n\nImplement multiple strategies to identify one or more successors for your business.\n\n\n\nExplore case studies that show different approaches to ownership transition and/or expansion.\n\n\n\n\n\nREGISTER\n\n\n\n\n\nTuesday\, April 9 | 11:30am – 1:00pm ET \n\n\n\nPart 2: Preparing for Successful Ownership Transition and Expansion | 1.5 LU  \n\n\n\nRena M. Klein\, FAIA\, Senior Partner\, CVG \n\n\n\nSun Joo Kim\, Senior Management Consultant\, CVG \n\n\n\n\nPart 2 of this series bridges the generation gap between retiring firm owners and emerging leaders. Often\, retiring partners focus exclusively on their retirement goals without factoring in the mentorship (and time) required to transfer knowledge to the next generation. However\, if a firm leader intends to transfer ownership to the next generation\, emerging leaders need mentorship\, tools\, and skills to succeed. \n\n\n\nThis session will outline structured stages of professional development in the context of a “career ladder” for emerging leaders as a key component to effective ownership transition. We’ll explore how focused leadership training should incorporate management\, communication\, and decision-making skills with an emphasis on managing self\, managing others\, and managing the business. \n\n\n\nAt the end of this session\, you will be able to: \n\n\n\n\nClarify structured stages of professional development to prepare rising leaders for future ownership.\n\n\n\nOutline changing roles and responsibilities for both exiting owners and emerging leaders.\n\n\n\nDiscuss how successors can leverage the knowledge and connections of the founder.\n\n\n\nRecognize opportunities to develop the softer skills of firm leadership\, such as management\, communication\, and decision-making skills.\n\n\n\n\n\nREGISTER\n\n\n\n\n\nTuesday\, April 16 | 11:30am – 1:00pm ET \n\n\n\nFrom Unnoticed to Unforgettable: Mastering News-Driven Strategies for Your Firm’s Visibility | 1.5 LU \n\n\n\nKelly Donahue\, Communications Director & Founder\, Trifecta CollaborativeKatie Alessi\, Marketing Director & Founder\, Trifecta Collaborative \n\n\n\n\nAre your exceptional designs and project solutions going unnoticed? Do you struggle with getting your work published and reaching potential clients? In today’s competitive digital landscape\, firms must stand out and capture the attention of their target audience in multiple ways. An effective content strategy is one powerful tool for achieving this\, with your website’s news page playing a central role. \n\n\n\nJoin us in this dynamic session as we delve into the untapped potential of news in amplifying your firm’s visibility strategy. Discover the secrets of crafting compelling news articles\, blog posts\, and updates that captivate your audience and leave them craving more. Learn how to harness your clients’ content and turn it into a mutually beneficial opportunity. Unleash your firm’s unique voice and demonstrate your expertise through engaging and informative content. This session will equip you with practical tips\, real-world examples\, and actionable strategies to elevate your content strategy to new heights. \n\n\n\nUpon attending this session\, participants will be empowered to: \n\n\n\n\nUtilize their news page as a platform to showcase project highlights\, industry insights\, and thought leadership\, enhancing their firm’s visibility.\n\n\n\nCraft attention-grabbing headlines and content optimized for maximum search engine visibility\, boosting the firm’s online presence.\n\n\n\nExplore effective methods for disseminating news across social media\, email\, and even to journalists\, expanding reach and engagement.\n\n\n\nImplement strategies to analyze and measure the impact of their news-driven content\, enabling continuous refinement and improvement of their visibility efforts.\n\n\n\n\n\nREGISTER\n\n\n\n\nThursday\, April 18 | 11:30am – 1:00pm EST \n\n\n\nAI Image Generation – Prompt Design and Engineering (Submitted for AIA CES credits) \n\n\n\nBrian W. Penschow\, AIA\, NCARB\, CSI\, Principal Architect\, BWP Architecture Firm \n\n\n\nWilliam J. Martin AIA\, P.P.\, LEED AP-H\, Owner\, WJM Architect\, Co-chairperson\, AIA NJ Public Awareness Committee \n\n\n\nThe Tri-States are thrilled to announce the launch of a new and pioneering program\, highlighting the boundless potential of Artificial Intelligence within the visionary field of Architecture. \n\n\n\nIn this interactive experience\, you will gain invaluable insights into the strategic art of crafting prompts that harmonize with your architectural vision and style. Explore the depths of prompt design\, from refining parameters to orchestrating intricate input specifications. We are committed to demystifying the complexities\, ensuring a comprehensive understanding of this cutting-edge integration. \n\n\n\nOur course is meticulously designed for real-world application. You will have the opportunity to translate theory into practice\, applying AI architecture directly to your projects. Witness the transformative impact as AI-generated visuals seamlessly merge with your designs\, elevating your presentations to unparalleled levels of sophistication. \n\n\n\nAt the end of this session\, you will be able to: \n\n\n\n\nDeploy the Art of Strategic Prompt Design: Develop the ability to craft prompts strategically\, aligning them with specific architectural visions. Understand the psychological nuances behind effective prompts and their impact on the output of AI Image Generators.\n\n\n\nRefining Prompt Design Techniques: Acquire advanced skills in Prompt Design\, including parameter adjustment and fine-tuning of input specifications. Learn how to navigate the intricacies of AI algorithms to optimize the output for precise and desired architectural outcomes.\n\n\n\nEthical Considerations in AI-Enhanced Architectural Creativity: Explore the ethical dimensions of using AI in architectural design and presentation. Gain insights into responsible practices\, ensuring alignment with ethical standards and promoting a thoughtful approach to AI-enhanced creativity within the architectural community.\n\n\n\nPractical Integration of AI Architecture in Architectural Projects: Apply theoretical knowledge to real-world scenarios by integrating AI architecture directly into architectural projects. Develop hands-on skills in seamlessly incorporating AI-generated visuals into presentations\, enhancing the overall impact and storytelling capabilities of architectural narratives.\n\n\n\n\n\nREGISTER\n\n\n\n\nThursday\, May 2 | 11:30am – 1:00pm EST \n\n\n\nBuilding a Culture of Business Development in Your Architecture Firm \n\n\n\n(Submitted for AIA CES credits) \n\n\n\nKelly Klopfer\, Principal and Owner | Kelly Klopfer Consulting\, LLCSusan Radzyminski\, CMO & Leader\, CMO for Hire | BST & Co. CPA’s\, LLP \n\n\n\nIdeally\, everyone in your firm should have a role in the stewardship of business development (BD). How do firms build an engaging\, efficient\, and effective BD culture? What does the roadmap of tactics look like\, who is responsible and how do you measure the outcome of these efforts?  \n\n\n\nCreating a sustainable business development culture is an investment. It takes time\, learning\, listening and sometimes coaching. Whether you are a sole proprietor or a small to medium sized firm\, you can develop a team of champions and partners to nurture and advance your goals and create a framework to keep you focused and accountable. \n\n\n\nIn this seminar\, we will discuss and identify the key components of a BD framework to foster a successful and strategic BD culture.  \n\n\n\nUpon attending this session\, participants will be empowered to: \n\n\n\n\nIdentify the top 5 factors in creating a healthy BD culture.\n\n\n\nExplore strategies to build your core BD team\, define your ideal clients and integrate regular BD activities into day-to-day operations.\n\n\n\nImplement the BD tasks required in a productive BD framework.\n\n\n\nConsider the key performance metrics (KPIs) to measure and how to build accountability into your BD culture.\n\n\n\n\n\nREGISTER
URL:https://aialb-sb.org/event/small-firm-symposium/
CATEGORIES:CEU,Programs
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DTSTART;TZID=America/Los_Angeles:20240423T153000
DTEND;TZID=America/Los_Angeles:20240423T170000
DTSTAMP:20260404T023238
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SUMMARY:West Harbor - Developing the Waterfront
DESCRIPTION:In-person construction tour – limited spaces available \n\n\n\n\n\n1.5 LU/HSW  \n\n\n\nPPE required (boots\, hard hat\, reflective vest). No exceptions. \n\n\n\n\nBuy Tickets on Eventbrite\n\nREGISTER\n\n\n\n\n\n\n\n\n\n\n\nAIA LBSB chapter members\, Allied members\, and annual sponsors:  $25 (use your AIA LBSB ID# as your promo code to reveal discounted ticket) \n\n\n\nGeneral Admission: $40 (registration available after April 9\, 12 pm) \n\n\n\nDescription: \n\n\n\nSituated on the former site of the San Pedro Ports O’ Call\, the West Harbor development is a transformative project along the LA waterfront. Spanning 42 acres with one mile of direct waterfront access\, this development offers 375\,000 square feet of food and beverage\, retail\, and entertainment options. Notable features include a 6\,200-seat amphitheater\, 200\,000 square feet of waterside attractions\, and accessibility by car or boat\, complete with a courtesy dock for water access. Commencing construction in 2022\, the grand opening is anticipated in 2025\, marking a significant milestone in revitalizing this iconic waterfront destination. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearning objectives: \n\n\n\nProviding access to the waterfront: Discussing strategies to ensure that waterfront access is available to all residents.  The project aims to improve public access to the waterfront\, creating a seamless connection between the harbor and the surrounding neighborhoods. Learn about practices to create vibrant and accessible coastal spaces for all residents and visitors\, including the development of pedestrian-friendly promenades\, parks\, and waterfront amenities. \n\n\n\nWorking with pre-engineered metal buildings:  Understanding the opportunities and constraints of using pre-engineered metal buildings in a commercial retail environment\, including speed of construction\, cost-effectiveness and customizations. \n\n\n\nBuilding in the Flood Plain: Exploring resilient construction strategies for development in the floodplain at the waterfront\, addressing both the opportunities and challenges of building in this dynamic environment. \n\n\n\nMaximizing economic impact through waterfront development: Learn about the potential economic benefits of the West Harbor project and the strategies to maximize its impact on local businesses\, tourism\, and job creation. Evaluate the role of mixed-use spaces\, entertainment venues\, and retail outlets in stimulating economic growth and revitalizing the surrounding area. \n\n\n\nSpeakers: \n\n\n\n\nMarcus Luciani\, Associate Principal / Senior Studio Director at Studio One Eleven\n\n\n\nScott Parker\, Associate Principal / Senior Design Director at Studio One Eleven\n\n\n\nSarah Hooper\, Associate / Project Manager at Studio One Eleven\n\n\n\n\n\n\n\n\nExact meeting location for the tour will be provided two days in advance. Add noreply@event.eventbrite.com as a safe sender to avoid instructions going to your junk mail folder. \n\n\n\n\n\nSPONSOR THIS PROGRAM \n\n\n\nSupport an AIA LBSB program that advances our profession and increases visibility for your organization. Contact us to learn how.
URL:https://aialb-sb.org/event/west-harbor-tour-042324/
LOCATION:West Harbor\, formerly Ports O’Call – San Pedro\, 1150 S Harbor Blvd\, San Pedro\, CA
CATEGORIES:CEU,HSW,Programs,Tour
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