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2023 Marketing Series for Small Firms (Session 3): How to Break Into a New Market

April 18, 2023 @ 8:00 am 9:30 am

$45 – $75 AIA Members | Non-Members

Session 3

How to Break Into a New Market

Tuesday, April 18, 8 – 9:30 am

1.5 LU

Emily Hall, Partner, Charrette Venture Group
Valerie Puchades, CPSM, Marketing Specialist, Charrette Venture Group

If you build it, they will come. If only that were true! Entering new markets takes time and a strategy, whether expanding your firm’s geographic footprint or leveraging your portfolio to attract clients from a new-to-you market sector. Small firms with limited resources often get stuck hoping to get a “foot in the door” without an actionable plan. In this session, we’ll explore what it takes to successfully enter new markets. Learn how to conduct and leverage market research and what to consider when developing your new market strategy. You will leave the session confidently, knowing you can help your team expand and grow its business.

Upon attending this session, attendees will be able to:

  1. Discover how to conduct market research in-house and where to find sources of information.
  2. Detect how to spot potential opportunities for market expansion.
  3. Discern how to identify common pitfalls to market expansion using a case study.
  4. Identify tools to help build a marketing strategy around a market expansion.

Please be sure to indicate your are registering through our AIA California – Long Beach/South Bay Chapter

Session 4

Going Behind the Scenes: Learn How Raising Your Firm’s Visibility Can Attract New Clients

Tuesday, April 25, 8 – 9:30 am

1.5 LU


Katie Alessi, Marketing Director & Founder, Trifecta Collaborative

Kelly Donahue, Communications Director & Founder, Trifecta Collaborative

Does this sound familiar? “I’m proud of the quality of service my firm offers, and we have a steady set of repeat clients who appreciate our work and enjoy working with us, but we aren’t attracting new clients or growing the way we should.”

This interactive session will help you formulate an achievable plan to raise your firm’s visibility. Presenters will share tips and strategies for your architecture practice to level up, allowing you to showcase your best work and receive the recognition you deserve.

In this discussion, you’ll discover best practices for heightening your firm’s profile, featuring you and your team along the way, including proactive marketing steps you should take immediately. You’ll learn what your clients want and need and how to be the firm that delivers it to them. What are you waiting for? Let’s go!

Upon attending this session, attendees will be able to:

  1. Identify the link between strategically marketing your firm and winning new clients.
  2. Produce viable and effective plans for showcasing your firm to current and future clients and the media, providing increased opportunity to expand and grow your firm.
  3. Analyze your firm’s body of work and areas of expertise to prioritize projects and people to leverage to the public.
  4. Discover best practices and tools for getting your firm in front of potential clients.

Please be sure to indicate your are registering through our AIA California – Long Beach/South Bay Chapter

Learn more about the 4-session 2023 Marketing Series presented by AIA New York State

April 4, 11, 18, and 25, 8 – 9:30 am PST

Individual Sessions $45 AIA Members | $75 Non-Members

Full Series $140 AIA Members | $200 Non-Members

AIA New York State

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