Small Firm Symposium

A Virtual Program Hosted by AIA New Jersey, AIA New York State, and AIA Pennsylvania

April 2, 9, 16, 18 & May 2 | 8:30am-10:00am PST

Earn CES credits | Flexible schedule | Affordable registration fees

The 2024 Small Firm Symposium, hosted by AIA NY, NJ, and PA, offers a dynamic five-part online series focused on ownership transition, expansion, enhancing visibility, AI in design, and business development for small architecture firms. Industry professionals will lead discussions on relevant trends and challenges, providing actionable strategies. You can join the entire series or choose specific sessions, making it a flexible and valuable opportunity for firm leaders seeking to innovate and grow their firms.

Registration fees

• AIA member (all states): $175 entire series | $45 per session
• Non-member: $230 entire series | $70 per session

Thursday, May 2 | 11:30am – 1:00pm EST

Building a Culture of Business Development in Your Architecture Firm

(Submitted for AIA CES credits)

Kelly Klopfer, Principal and Owner | Kelly Klopfer Consulting, LLC
Susan Radzyminski, CMO & Leader, CMO for Hire | BST & Co. CPA’s, LLP

Ideally, everyone in your firm should have a role in the stewardship of business development (BD). How do firms build an engaging, efficient, and effective BD culture? What does the roadmap of tactics look like, who is responsible and how do you measure the outcome of these efforts? 

Creating a sustainable business development culture is an investment. It takes time, learning, listening and sometimes coaching. Whether you are a sole proprietor or a small to medium sized firm, you can develop a team of champions and partners to nurture and advance your goals and create a framework to keep you focused and accountable.

In this seminar, we will discuss and identify the key components of a BD framework to foster a successful and strategic BD culture. 

Upon attending this session, participants will be empowered to:

1. Identify the top 5 factors in creating a healthy BD culture.
2. Explore strategies to build your core BD team, define your ideal clients and integrate regular BD activities into day-to-day operations.
3. Implement the BD tasks required in a productive BD framework.
4. Consider the key performance metrics (KPIs) to measure and how to build accountability into your BD culture.