Join this webinar to learn about the craft of architectural photography, the application of technique and the genres many uses. We will discuss best practices, tips, techniques, and workflow considerations. The application of creating high quality images that promote architectural design is a relevant photography genre with market demand, and will translate to a variety of marketing uses, including the creation of striking proposals, eye catching social media presence, and impactful award submissions. All photography experience levels welcome.
Carlos R. Hernandez, AIA, is a Southern California based Architectural photographer, he attained his B.Arch at USC and has leveraged his skillset into a multi-disciplinary expertise, with professional services he provides in Architectural Photography and freelances in Cinematography – and he concurrently works as an Architect. He also currently serves as VP of the LB/SB American Institute of Architects chapter and in 2022 served as a Juror in an AIA chapter architectural photography competition. His goal with architectural photography is to create industry leading imagery that celebrates and promotes the complex visual language found within Architecture, Interiors, Landscapes, and the total realm of built environment. He curates his photography to create images that serve and work in harmony with his client’s marketing needs whilst promoting the beauty and craft of Architectural photography. He has provided photography services for Architects, Interior Designers, Developers, Property Managers, Engineers, and Contractors. His working style and team approach has led to multiple award–winning project submissions for his clients. Carlos has also taught workshops to educate in the craft of Architectural photography and enjoys sharing his learned knowledge and discussing the potential of this evolving craft.